A review for creating a tour package: A case study for students of tourism

Authors

  • Solihin Solihin Politeknik Negeri Bali
  • I Putu Budiarta Politeknik Negeri Bali
  • A.A.Ayu Ngurah Harmini Politeknik Negeri Bali
  • Budi Susanto Politeknik Negeri Bali

DOI:

https://doi.org/10.58881/jcmts.v3i1.181

Keywords:

tour packages, tour planning, tour implementation, tour implementation and evaluation

Abstract

This research aims to find out how to arrange tour packages that are competitive and can generate profits but can also satisfy consumer satisfaction, in this case, tourists. A series of activity stages are carried out before the tour package is carried out, planning, implementation, and evaluation. The planning stage includes exploring tourist destinations, creating an itinerary, and preparing human resources, logistics, and supporting supplies. The tour implementation stage includes creating a tour package and financing. The evaluation stage is the stage of reviewing the tour package by paying attention to the concepts of target market, market segmentation, and positioning. This research is qualitative research. Data from this research were obtained from observations, literature studies, and interviews with tour package organizers. The data obtained was then collected, reduced, and then analyzed.

Downloads

Download data is not yet available.

References

Arianto, N., & Kurniawan, F. (2021). Pengaruh Kualitas Pelayanan dan Promosi Terhadap Loyalitas

dengan Kepuasan Sebagai Variabel Intervening (Studi Home Industri Produk Pakaian Sablon & Bordir). Jurnal Pemasaran Kompetitif, 4(2), 254-268.

Cetin, G., & Yarcan, S. (2017). The professional relationship between tour guides and

tour operators. Scandinavian Journal of Hospitality and Tourism, 17(4), 345-357.

Fitriani, E., Subiyakto, R., & Okparizan, O. (2022). Evaluasi Pelaksanaan Pemberdayaan

Program Keluarga Harapan Di Desa Kampung Hilir Kecamatan Tambelan Kabupaten Bintan Tahun 2020 (Universitas Maritim Raja Ali Haji).

Fiyan, M., & Rachmadi, H. (2018). Pengemasan Paket Wisata Dengan Memanfaatkan

Potensi Destinasi Wisata Alternatif Di Kawasan Pantai Parangtritis. Media Wisata, 16(1).)

Indah, M. (2020). Penilaian Hasil Belajar Di Madrasah Diniyah Roudlotul ‘Ulum Desa Jurangbahas

Kecamatan Wangon Kabupaten Banyumas (IAIN Purwokerto).

Tentang Kepariwisataan. Departemen Kehutanan Republik Indonesia: Jakarta.

Lumanauw, N. (2020). Perencanaan paket wisata pada biro perjalanan wisata inbound

(Studi kasus di PT. Golden Kris Tours, Bali). Jurnal Ilmiah Hospitality, 9(1), 19-30.

Luturlean, B. S., & Se, M. M. (2019). Strategi Bisnis Pariwisata. Humaniora.

Marjuki, M., Mardapi, D., & Kartowagiran, B. (2018). Pengembangan model akreditasi

sekolah menengah atas/madrasah aliyah (SMA/MA). Jurnal Penelitian Dan Evaluasi Pendidikan, 22(1), 105-117.

Marus, H. N. (2021). Pengembangan Paket Wisata Usia Dini pada Unkhair’ s Tour

and Travel. Tekstual, 19(1), 1-11.)

Mintzberg, H. (1981). What is planning anyway?. Strategic Management Journal, 2(3), 319-324.

Muchali, A., & Budiarto, J. (2017, October). Analisis Pengujian Performa Website

Jabatan fungsional Perguruan Tinggi. In Seminar Nasional TIK dan Ilmu Sosial (SocioTech) (Vol. 1, No. 1, pp. 157-161).

Poerwaarminta, W,J,S,. (2003). Kamus Umum Bahasa Indonesia, Jakarta: Balai Pustaka,

page. 553.

Priyanto, R. (2018). Tourism and Service Marketing.

Pyo, S. (2015). Integrating tourist market segmentation, targeting, and positioning using association

rules. Information Technology & Tourism, 15, 253-281.

Retnawati, H. (2016). Heri Retnawati 9 786021 547984.

Saptono, Joko. (2024). Wawancara membuat Paket Wisata.

Sari, R. E., & Yanita, N. (2020). Perencanaan Perjalanan Wisata: Inbound Tour Planning.

Penerbit Lindan Bestari).

Siagian, P. Sondang. (1985) Filsafat Administrasi, Jakarta: Gunung Agung, 1985, page

Sugiyono, P. D. (2015). Metode Penelitian Manajemen (ke-4). Alfabeta.

Sugiyono, P. D. (2016). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Alfabeta.

Sulistiyana, R. T., Hamid, D., & Azizah, D. F. (2015). Pengaruh fasilitas wisata dan harga terhadap

kepuasan konsumen (Studi pada Museum Satwa). Jurnal Administrasi Bisnis, 25(2).

Supriyadi, D., & Komara, E. (2020). Studi terhadap kepuasan wisatawan dilihat dari manajemen

pelayanan pariwisata dan kebijakan adaptasi kebiasaan baru (AKB) di Kabupaten Pangandaran. Service Management Triangle: Jurnal Manajemen Jasa, 2(2), 100-116.

Suwantoro, G. (2019). Dasar-dasar pariwisata)

Utama, I. G. B. R., & Rai, G. B. (2013). Pengembangan wisata kota sebagai pariwisata

masa depan Indonesia. Jurnal Program Studi Manajemen, Fakultas Ekonomika dan Humaniora Universitas Dhyana Pura Badung-Bali.

Van Daffa, K., & Ratnasari, I. (2022). Pengaruh citra destinasi dan promosi terhadap kepuasan wisatawan

di Puncak Sempur Kabupaten Karawang. Jurnal Ilmiah Wahana Pendidikan, 8(1), 362-372.

Downloads

Published

2024-03-15

How to Cite

Solihin, S., Budiarta, I. P., Harmini, A. N., & Susanto, B. (2024). A review for creating a tour package: A case study for students of tourism . Journal of Commerce, Management, and Tourism Studies, 3(1), 47–54. https://doi.org/10.58881/jcmts.v3i1.181

Issue

Section

Articles

Most read articles by the same author(s)