Vol. 4 No. 2 (2025): August 2025

Articles

• Developing innovative and effective marketing strategies to deepen customer engagement and expand market reach successfully

  Ni Ketut Masih, I Dewa Gede Ari Pemayun, Firman Sinaga

  171-182

  DOI : https://doi.org/10.58881/jcmts.v4i2.335
  

  Abstract View: 43

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• Determinants of construction enterprises' performance: Empirical study from Nepal

  Basu Dev Lamichhane, Padam Bahadur Lama, Surya Prasad Timilsina

  183-198

  DOI : https://doi.org/10.58881/jcmts.v4i2.327
  

  Abstract View: 8

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• Exploring hydrotourism: Health and wellbeing

  Ni Made Ernawati, I Gede Mudana, Putu Yunita Wacana Sari, Yayu Indrawati, Tyas Raharjeng Pamularsih

  199-209

  DOI : https://doi.org/10.58881/jcmts.v4i2.365
  

  Abstract View: 25

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• Marketing communication model at baitul maal wal tamwil integrated joint enterprises Sidogiri Melaya Bali, Indonesia

  Adil Siswanto

  210-227

  DOI : https://doi.org/10.58881/jcmts.v4i2.278
  

  Abstract View: 15

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• Implementation of business process reengineering concept in transforming Nigerian firm: A systematic literature review

  Kelechi Enyinna Ugwu, Dr. Charles Odinakachi Njoku

  228-241

  DOI : https://doi.org/10.58881/jcmts.v4i2.339
  

  Abstract View: 17

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• Cultural potency and developing strategy of Waturaka ecotourism in Ende regency

  I Putu Budiarta, Solihin Solihin, I Gusti Putu Sutarma

  242-255

  DOI : https://doi.org/10.58881/jcmts.v4i2.354
  

  Abstract View: 34

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• Influence of social media on SMES marketing performance evidence from Bodija, Ibadan north local government OYO state

  Tosin P. Adeyemo

  256-271

  DOI : https://doi.org/10.58881/jcmts.v4i2.348
  

  Abstract View: 10

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• Enhancing hospitality business visibility through strategic search engine optimization (SEO) implementation in digital marketing platforms

  Sang Ayu Nyoman Suwitri, I Gusti Ketut Gede, Majid Wajdi

  272-286

  DOI : https://doi.org/10.58881/jcmts.v4i2.370
  

  Abstract View: 43

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• Workplace technology adoption and organizational change in Nigerian customs service

  Kurutst Rika Obadiah, Kelechi Enyinna Ugwu, Pauline Ihuoma Asiabaka, Odinakachi Charles Njoku , Patricia Onyinyechi Onyechere

  287-299

  DOI : https://doi.org/10.58881/jcmts.v4i2.368
  

  Abstract View: 16

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• The role of digital promotion in enhancing hotel competitiveness in Bali’s tourism sector

  Anak Agung Ayu Mirah Kencanawati, I Nyoman Meirejeki, Ni Nyoman Supiatni , I Ketut Suarta

  300-313

  DOI : https://doi.org/10.58881/jcmts.v4i2.366
  

  Abstract View: 34

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• Identifying high-value keywords for Bali tourism: A machine learning approach

  Asep Koswara

  314-327

  DOI : https://doi.org/10.58881/jcmts.v4i2.334
  

  Abstract View: 10

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• Assessment of the practices and challenges of value added tax administration: Case of Hawassa city revenue authority

  Tekalign Negash, Minase Tamiru, Dr. Esay Solomon

  328-348

  DOI : https://doi.org/10.58881/jcmts.v4i2.369
  

  Abstract View: 16

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• Optimizing instagram for strategic communication: A study on engagement, branding, and digital audience connection

  Ni Kadek Pande Ayu Ratih, Kadek Dwi Cahaya Putra, Majid Wajdi

  249-363

  DOI : https://doi.org/10.58881/jcmts.v4i2.373
  

  Abstract View: 42

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• An analysis of the readiness of Surabaya city government to implement international medical tourism

  Tasya Ramadhani

  364-376

  DOI : https://doi.org/10.58881/jcmts.v4i2.367
  

  Abstract View: 22

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• Analysis of office supply management and disbursement system to enhance efficiency at PT API

  I Kadek Ary Pramalegawa, Kasiani Kasiani, A.A. Ayu Mirah Kencanawati

  377-391

  DOI : https://doi.org/10.58881/jcmts.v4i2.374
  

  Abstract View: 35

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