E-commerce and digitalization drive Indonesian export growth, competitiveness, and global market expansion

Authors

  • Ni Ketut Masih Politeknik Negeri Bali, INDONESIA
  • I Gede Wahyu Antara Kurniawan Politeknik Negeri Bali, INDONESIA
  • I Ketut Suarja Politeknik Negeri Bali, INDONESIA https://orcid.org/0000-0003-2862-0079

DOI:

https://doi.org/10.58881/jcmts.v5i1.330

Keywords:

digitalization, e-commerce, export growth, competitiveness, global market expansion

Abstract

This study examines how the expansion of e-commerce and the broader digital economy influences Indonesia’s export growth across provinces and sectors. Building on evidence that digitalization and e-commerce enhance export volumes and competitiveness but also generate regional disparities and supply‑chain frictions, the research aims to quantify these effects and identify strategic policy levers. Using panel data for 34 provinces from 2013–2023, the study constructs a composite digitalization index (internet infrastructure, e‑commerce intensity, digital payments) via the entropy method and estimates fixed‑effects and mediation models linking digitalization, sectoral composition, and exports. Econometric analysis tests heterogeneity between western/central and eastern regions and the mediating role of MSME digital adoption and logistics performance. The findings are expected to show that stronger digital development is associated with higher export volumes, especially for MSMEs, while weaker regions and sectors risk being left behind. The paper concludes with policy recommendations for digital infrastructure, skills, and export‑oriented e‑commerce ecosystems to support inclusive export growth.

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Published

2026-04-02

How to Cite

Masih, N. K., Kurniawan, I. G. W. A., & Suarja, I. K. (2026). E-commerce and digitalization drive Indonesian export growth, competitiveness, and global market expansion. Journal of Commerce, Management, and Tourism Studies, 5(1), 153–163. https://doi.org/10.58881/jcmts.v5i1.330

Issue

Vol. 5 No. 1 (2026): April 2026

Section

Articles

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Copyright (c) 2026 Ni Ketut Masih, I Gede Wahyu Antara Kurniawan, I Ketut Suarja

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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

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