The transformation of Balinese women as agents of change in tourism village management: A social representation perspective

Luh Gede Leli Kusuma Dewi; Yayu Indrawati; I Putu Andre Adi Putra Pratama

doi:10.58881/jcmts.v4i3.413

Authors

Luh Gede Leli Kusuma Dewi Udayana University
Yayu Indrawati Udayana University https://orcid.org/0000-0003-3419-3093
I Putu Andre Adi Putra Pratama Udayana University https://orcid.org/0009-0004-7235-0840

DOI:

https://doi.org/10.58881/jcmts.v4i3.413

Keywords:

Balinese Woman, Agents of Change, Social Representation, Tourism Villages, Empowerment, SDGs

Abstract

Community-based tourism in Bali places women in a central role, but social representations influenced by patriarchal structures often limit their role in strategic decision-making. This study aims to analyze the transformation of Balinese women as change agents in tourism village management. Using a qualitative-phenomenological approach, this study conducted in-depth case studies of three women leaders in the tourism villages of Tista, Klecung, and Sayan. The results show a systematic cycle of empowerment in which women actively gain access through institutional, personal, and digital channels; establish control over institutions and cultural assets; demonstrate substantive and empowering participation; and obtain multidimensional benefits (economic, social, and psychological) that are redistributed to the community. This process proves that women have successfully deconstructed old social representations and reconstructed their self-image as competent public leaders. This transformation not only contributes to the achievement of the SDGs on Gender Equality (SDG 5) and Inclusive Economic Growth (SDG 8), but also offers a model for fairer and more sustainable tourism development.

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Author Biography

Luh Gede Leli Kusuma Dewi, Udayana University

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