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• Assessing service quality and customer experience in relation to customer satisfaction in organizing mice events

  Ni Komang Lia Parasuari , I Komang Mahayana Putra , Majid Wajdi , Suhaiza Zailani

  235-248

  2026-08-05

  Statistics: 135

• Implementation of direct marketing in an effort to increase MICE customer loyalty

  Farouk Fuadi , Budi Susanto , I Nyoman Rajin Aryana

  14-20

  2022-12-08

  Statistics: 2196