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• The role of digital promotion in enhancing hotel competitiveness in Bali’s tourism sector

  Anak Agung Ayu Mirah Kencanawati , I Nyoman Meirejeki , Ni Nyoman Supiatni , I Ketut Suarta

  300-313

  2025-08-04

  Statistics: 794

• Influence of social media on SMES marketing performance evidence from Bodija, Ibadan north local government OYO state

  Tosin P. Adeyemo

  256-271

  2025-08-04

  Statistics: 521

• Analysing digital marketing strategies to enhance brand awareness: A case study of Ichyo Crepes - micro, small, and medium enterprise (MSME)

  Leoni Fitria Suryawati Dewi , I Made Widiantara , Majid Wajdi , Norhayati Mohd Yusof , QingHao Wu , Yuen Fook Chan

  319-331

  2026-08-09

  Statistics: 104

• Digital transformation enhances tourism competitiveness, sustainability, and visitor experience in the digital era

  Jumhur Hakim , Ida Ayu Ketut Sumawidari , Asma Khan , Basu Dev Lamichhane , Md. Gulam Mokta Dhir , Mutahir Abbas , Nirdosh Agarwal

  142-152

  2026-04-02

  Statistics: 648

• Digital marketing strategy through facebook social media to increase sales at Rifki Jaya furniture store Bandar Lampung

  Arian Azmir , Agus Purnomo

  23-33

  2025-04-01

  Statistics: 1028

• The role of social media content quality and online reviews in shaping hotel room booking decisions: Evidence from Swiss-Belhotel Rainforest Kuta, Bali

  I Komang Karisma Adinata , Ida Bagus Sanjaya , Majid Wajdi , Dr. Muhammad Ahmad Mazher , Md. Afsarul Islam , Muhammad Waheed

  291-305

  2026-08-07

  Statistics: 135

• Traditional cuisine as a social symbol: A socio-cultural analysis of the collective identity of Indonesian society

  Nyoman Mastiani Nadra , Ida Ayu Ketut Sumawidari , Ida Ayu Kade Werdika Damayanti , I Wayan Basi Arjana

  460-473

  2025-12-10

  Statistics: 690

• Optimizing instagram for strategic communication: A study on engagement, branding, and digital audience connection

  Ni Kadek Pande Ayu Ratih , Kadek Dwi Cahaya Putra , Majid Wajdi

  249-363

  2025-08-04

  Statistics: 1933

• The role and use of social media as a medium for marketing tourist attractions and increasing tourist visits

  Budi Susanto , Yanuaresti Kusuma Wardhani , M. Agus Sutiarso , Muhartoyo Muhartoyo , Ni Luh Gde Sri Sadjuni

  48-55

  2023-04-04

  Statistics: 3805

• Building customer's brand awareness through social media platform

  Ni Wayan Pastini , Luh Nyoman Tri Lilasari

  155-162

  2023-12-13

  Statistics: 1264

• Marketing communication model at baitul maal wal tamwil integrated joint enterprises Sidogiri Melaya Bali, Indonesia

  Adil Siswanto

  210-227

  2025-08-04

  Statistics: 520

• Identifying high-value keywords for Bali tourism: A machine learning approach

  Asep Koswara

  314-327

  2025-08-04

  Statistics: 784