The influence of visual aesthetic design and cross-cultural regions on virtual item purchase intentions in the genshin impact game
DOI:
https://doi.org/10.58881/jcmts.v3i3.229Keywords:
Visual Aesthetic Design, Cross-Cultural, Purchase IntentionAbstract
This study examines how Visual Aesthetic Design and Cross-Cultural Region impact the intention to purchase virtual items in the game Genshin Impact. The independent variables are Visual Aesthetic Design and Cross-Cultural Region, while the dependent variable is Purchase Intention. Data was gathered using SPSS 20 by distributing a questionnaire to 96 active players from Indonesia, aged 18-35, who have been playing Genshin Impact for at least 3 months. The research uses a quantitative associative approach with primary data and non-probability purposive sampling. The results show that Visual Aesthetic Design has a positive and significant effect on Purchase Intention, evidenced by a t-count of 3.486 (exceeding the t-table value of 1.661) and a significance level of 0.01 (below 0.05). Likewise, Cross-Cultural Region has a positive and significant impact on Purchase Intention, with a t-count of 5.576 (greater than the t-table value of 1.661) and a significance level of 0.00 (below 0.05). The combined effect of both Visual Aesthetic Design and Cross-Cultural Region on Purchase Intention is significant, as indicated by an F-count of 70.984 (surpassing the F-table value of 3.09) and a significance level of 0.00 (below 0.05).
References
Creswell, J. W. (2014). Research Design: Qualitative, Quantitative, and Mixed Methods Approaches (4th ed.). Thousand Oaks, CA: SAGE Publications.
Chapple, C. (2022, July). Top grossing mobile games worldwide for June 2022. Sensor Tower.https://sensortower.com/blog/top-mobile-games-by-worldwide revenue-june-2022
Bryman, A. (2016). Social Research Methods (5th ed.). Oxford: Oxford University Press.
Faridi, A., Purba, B., Handuman, U. T., Silalahi, M., Yusa, I. M. M., Simarmata, H. M. P., Purba, S., Gandasari, D., Fitrianingrum, A., & Sudarmanto, E. (2021). Manajemen lintas budaya. Yayasan Kita Menulis.
Ajzen, I. (2020). The Theory of Planned Behavior: Frequently Asked Questions. Current Opinion in Psychology, 39, 89-95.
Hasnidar, S. H. S. (2019). Pendidikan estetika dan karakter peduli lingkungan sekolah. Jurnal Serambi Ilmu, 20(1), 97-119.
Hudani, A. (2020). Pengaruh faktor budaya, faktor sosial, dan faktor pribadi terhadap keputusan pembelian. Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA), 99-107.
Kasemin, K. (2015). Agresi perkembangan teknologi informasi: Sebuah bunga rampai hasil pengkajian dan pengembangan penelitian tentang perkembangan teknologi informasi. Prenadamedia Group.
Kotler, P., & Keller, K. L. (2020). Marketing management. Pearson Pretice Hall.
Kusherdyana, M. Pd. (2019). Pemahaman lintas budaya: Dalam konteks pariwisata dan hospitalitas. Alfa Beta.
Peña-García, N., et al. (2020). Purchase intention and purchase behavior online: A cross-cultural approach. Heliyon, 6(6), e04284.
Sekaran, U., & Bougie, R. (2016). Research Methods for Business: A Skill-Building Approach (7th ed.). Chichester: John Wiley & Sons.
Sugiyono. (2016). Metode penelitian kuantitatif, kualitatif dan R&D. PT Alfabet.
Sugiyono. (2019). Metode penelitian kuantitatif, kualitatif, dan R&D. Alphabet.
Wilson, N., & Keni, K. (2018). Pengaruh website design quality dan kualitas jasa terhadap repurchase intention: Variabel trust sebagai variabel mediasi. Jurnal Manajemen dan Pemasaran Jasa, 11(2), 291-310. http://dx.doi.org/10.25105/jmpj.v11i2.3006
Wu, F., Samper, A., Morales, A. C., & Fitzsimons, G. J. (2017). It’s too pretty to use! When and how enhanced product aesthetics discourage usage and lower consumption enjoyment. Journal of Consumer Research, 44(3), 651-672.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Muhammad Rafi Dhia, Ciptaning Ndhika Rijadi
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
