Women and homestay in Sayan village, Bali: Roles, challenges, and contributions toward sustainable development goals (SDGs)

Authors

  • Putu Ratih Pertiwi Udayana University
  • Agung Sri Sulistyawati Udayana University
  • Ni Putu Ratna Sari Udayana University

DOI:

https://doi.org/10.58881/jcmts.v4i3.414

Keywords:

community based-tourism, community empowerment, Balinese Woman, SDGs

Abstract

This study explores the gendered dynamics of community-based tourism through the participation of women in homestay management in Sayan Village, Ubud, Bali. Guided by an interpretive-constructivist paradigm, the research employed a qualitative approach using in-depth interviews, participatory observation, and document analysis to understand women’s roles, challenges, and empowerment processes in local tourism. The findings reveal that women play multifaceted roles as homemakers, cultural mediators, and informal managers who sustain both household economies and the social identity of the community. However, their participation remains limited by structural and cultural barriers such as unequal access to capital, domestic workloads, and underrepresentation in decision-making. Despite these constraints, women demonstrate agency through everyday negotiation, quiet leadership, and solidarity among fellow homestay owners. The study highlights that empowerment in tourism is not a linear progression but a negotiated process shaped by local values of ngayah (service) and Tri Hita Karana (harmony). Homestays in Sayan thus function as gendered spaces of negotiation where cultural obligations and economic aspirations intersect. These findings contribute to broader theoretical discussions on gendered sustainability and provide practical insights for gender-sensitive tourism policies. Ultimately, women’s participation in homestay tourism aligns with the goals of SDG 5 (Gender Equality), SDG 8 (Decent Work and Economic Growth), and SDG 11 (Sustainable Communities).

Downloads

Download data is not yet available.

Author Biographies

Agung Sri Sulistyawati, Udayana University

She is an Assistant Professor in Hotel Management Program, Faculty of Tourism, Udayana University

Ni Putu Ratna Sari, Udayana University

She is an Assistant Professor in Hotel Management Program, Faculty of Tourism, Udayana University

References

Acharya, B., & Halpenny, E. (2013). Homestays as an alternative tourism product for sustainable community development: A case study of women-managed homestays in Nepal. Tourism Planning & Development, 10(4), 367–387. https://doi.org/10.1080/21568316.2013.779314

Becker, C. (2000). Service recovery strategies: A cross-cultural analysis. Journal of Services Marketing, 14(1), 23–35. https://doi.org/10.1108/08876040010309188

Chant, S. (2016). Women, poverty and the feminization of responsibility. Routledge.

Connell, R. (1987). Gender and power: Society, the person and sexual politics. Stanford University Press.

Cornwall, A. (2016). Women’s empowerment: What works? Journal of International Development, 28(3), 342–359. https://doi.org/10.1002/jid.3210

England, K. (1994). Getting personal: Reflexivity, positionality, and feminist research. The Professional Geographer, 46(1), 80–89. https://doi.org/10.1111/j.0033-0124.1994.00080.x

Geertz, C. (1973). The interpretation of cultures. Basic Books.

Goodwin, H., & Santilli, R. (2009). Community-based tourism: A success? ICRT Occasional Paper, 11, 1–37.

Henderson, J. C. (2011). Tourism and hospitality: Issues of gender and equality. Channel View Publications.

Hochschild, A. R. (1983). The managed heart: Commercialization of human feeling. University of California Press.

Jamal, T., & Stronza, A. (2008). Dwelling with the other: The ethics of community-based ecotourism. Journal of Ecotourism, 7(1), 1–24. https://doi.org/10.2167/joe152.0

Lincoln, Y. S., & Guba, E. G. (1985). Naturalistic inquiry. Sage Publications.

Miles, M. B., Huberman, A. M., & Saldaña, J. (2014). Qualitative data analysis: A methods sourcebook (3rd ed.). Sage Publications.

Moser, C. (1993). Gender planning and development: Theory, practice and training. Routledge.

Osman, I., Omar, S. I., & Bachok, S. (2014). Homestay tourism and community development in Malaysia. Journal of Tourism, Hospitality & Culinary Arts, 6(1), 25–39.

Patton, M. Q. (2015). Qualitative research and evaluation methods (4th ed.). Sage Publications.

Pitana, I. G., & Diarta, I. K. S. (2009). Pengantar ilmu pariwisata. Andi Offset.

Pitana, I. G. (2020). Pariwisata berkelanjutan dan kearifan lokal Bali. Udayana University Press.

Pretty, J. (1995). Participatory learning for sustainable agriculture. World Development, 23(8), 1247–1263. https://doi.org/10.1016/0305-750X(95)00046-F

Schwandt, T. A. (1994). Constructivist, interpretivist approaches to human inquiry. In N. K. Denzin & Y. S. Lincoln (Eds.), Handbook of qualitative research (pp. 118–137). Sage Publications.

Suryawan, I. G. A. (2020). Homestay sebagai ruang negosiasi budaya di Bali. Jurnal Ilmu Sosial dan Humaniora, 9(1), 45–56. https://doi.org/10.23887/jish-undiksha.v9i1.20000

Tosun, C. (2006). Expected nature of community participation in tourism development. Tourism Management, 27(3), 493–504. https://doi.org/10.1016/j.tourman.2004.12.004

UNWTO. (2021). Tourism and community development: A global perspective. United Nations World Tourism Organization.

Published

2025-12-10

How to Cite

Pertiwi, P. R., Sulistyawati, A. S., & Sari, N. P. R. (2025). Women and homestay in Sayan village, Bali: Roles, challenges, and contributions toward sustainable development goals (SDGs). Journal of Commerce, Management, and Tourism Studies, 4(3), 557–566. https://doi.org/10.58881/jcmts.v4i3.414

Issue

Section

Articles

Similar Articles

<< < 1 2 3 4 5 > >> 

You may also start an advanced similarity search for this article.