Enhancement on employee’s drive and training and development results through gamification in India

Sneha Chaurasiya

doi:10.58881/jcmts.v3i2.189

Authors

Sneha Chaurasiya Mahatma Gandhi Central Univeristy, Motihari India

DOI:

https://doi.org/10.58881/jcmts.v3i2.189

Keywords:

drive, game based learning, game based learning & development, skill develpoment, gamification, employee productivity

Abstract

This study aims to investigate how a business enterprise uses gamification to improve the learning and development of its employees. It also discusses how gamification impacts employees’ productivity and levels of job satisfaction including job engagement level. Employing exploratory research to identify the factors that affect employee productivity, including gamification, learning and development, and others. Non-probability sampling is done. Authoritative and convenient sampling techniques of non-probability sampling have been used. Primary data of a sample population of 75 employees is collected using an online questionnaire. The findings offer practical insights for policy makers, the business enterprise the dynamic demand, training and development of the employees, paves the way for giving feedback and correction instantly, improves the team building quality and helps in team-building, develops problem solving skills and increases the confidence level along with making the employee think out of box in situations as well as develops coordination of employee increases.

Downloads

Download data is not yet available.

References

Abril, C., Gimenez-Fernandez, EM., María-del-Mar Camacho-Miñano. (2024). Using gamification to overcome innovation process challenges: A literature review and future agenda, Technovation, 10.1016/j.technovation.2024.103020, 133, (103020), (2024).

Allan, J. (1996). Learning outcomes in higher education. Studies in higher education, 21(1), 93-108. doi:10.1080/03075079612331381487.

Alsawaier, R. S. (2018). The effect of gamification on motivation and engagement. The International Journal of Information and Learning Technology, 35(1), 56-79. doi:10.1108/IJILT-02-2017-0009.

Appleton, J. J., Christenson, S. L., Kim, D., & Reschly, A. L. (2006). Measuring cognitive and psychological engagement: Validation of the Student Engagement Instrument. Journal of school psychology, 44(5), 427-445. Doi: 10.1016/j.jsp.2006.04.002.

Barata, G., Gama, S., Jorge, J., & Gonçalves, D. (2013, September). Engaging engineering students with gamification. In 2013 5th International Conference on Games and Virtual Worlds for Serious Applications (VS-GAMES) (pp. 1-8). IEEE. doi:10.1109/VS-GAMES.2013.6624228.

Bedwell, W. L., Pavlas, D., Heyne, K., Lazzara, E. H., & Salas, E. (2012). Toward a taxonomy linking game attributes to learning: An empirical study. Simulation & Gaming, 43(6), 729-760. doi:10.1177/1046878112439444.

Buckley, P., & Doyle, E. (2016). Gamification and student motivation. Interactive learning environments, 24(6), 1162-1175. doi:10.1080/10494820.2014.964263.

Chaurasiya, S., & Kumar U. (2024). Effect of Gamification on Employee’s Training and Development Results. Ajasra (Vol 13), 84-99.

Chaurasiya, S., & Sugandha, S. (2024). Digital Finance And Financial Metrics as A Tool for Financial Inclusion in Nepal Bagmati Province. Nepalese Journal of Management Science and Research, 7(1), 103-117.

Farzan, R., DiMicco, J. M., Millen, D. R., Dugan, C., Geyer, W., & Brownholtz, E. A. (2008, April). Results from deploying a participation incentive mechanism within the enterprise. In Proceedings of the SIGCHI conference on Human factors in computing systems (pp. 563-572).

Flatla, D.R. et al. (2011). Calibration games: making calibration tasks enjoyable by adding motivating game elements. UIST '11: Proceedings of the 24th annual ACM symposium on User interface software and technology Pages 403 - 412, https://doi.org/10.1145/2047196.204724.

Folmar, D. (2015). Game it up: Using gamification to incentivize your library (Vol. 7). Rowman & Littlefield.

Gee, J. (2014). Games, passion, and “higher” education. In Postsecondary play: The role of games and social media in higher education (pp. 171-189). Johns Hopkins University Press.

Genovese, F., Bolognesi, M., Di Iorio, A. and Vitali, F. (2024). The advantages of gamification for collecting linguistic data: A case study using Word Ladders Online Journal of Communication and Media Technologies 10.30935/ojcmt/1444314:2 (e202426) https://doi.org/10.30935/ojcmt/14443

González, C. S., Gómez, N., Navarro, V., Cairós, M., Quirce, C., Toledo, P., & Marrero-Gordillo, N. (2016). Learning healthy lifestyles through active videogames, motor games and the gamification of educational activities. Computers in human behavior, 55, 529-551. Doi: 10.1016/j.chb.2015.08.052.

Hamari, J., Koivisto, J., & Sarsa, H. (2014, January). Does gamification work?--a literature review of empirical studies on gamification. In 2014 47th Hawaii international conference on system sciences (pp. 3025- 3034). Ieee. Doi:10.1109/HICSS.2014.377.

Kim, S., Song, K., Lockee, B., Burton, J., Kim, S., Song, K., & Burton, J. (2018). Students’ perception of gamification in learning and education. Gamification in Learning and Education: Enjoy Learning Like Gaming, 49-57. Doi:10.1007/978-3-319-47283-6_6.

Kim, T. W., & Werbach, K. (2016). More than just a game: ethical issues in gamification. Ethics and Information Technology, 18(2), 157-173. Doi:10.1007/s10676-016-9401-5.

Landers, R. N. (2014). Developing a theory of gamified learning: Linking serious games and gamification of learning. Simulation & gaming, 45(6), 752-768. Doi:10.1177/1046878114563660.

Landers, R. N., & Armstrong, M. B. (2017). Enhancing instructional outcomes with gamification: An empirical test of the Technology-Enhanced Training Effectiveness Model. Computers in human behavior, 71, 499-507. doi: 10.1016/j.chb.2015.07.031.

Mollick, E. R., & Rothbard, N. (2014). Mandatory fun: Consent, gamification, and the impact of games at work. The Wharton School research paper series.

Narang, P., & Hota, C. (2015). Game-theoretic strategies for IDS deployment in peer-to-peer networks. Information Systems Frontiers, 17, 1017-1028.

Nelson, M. J. (2012, October). Soviet and American precursors to the gamification of work. In Proceeding of the 16th international academic MindTrek conference (pp. 23-26).

Nieborg, D. (2004). America‟ s Army: More than a game.

Nikkila, S., Linn, S., Sundaram, H., & Kelliher, A. (2011, May). Playing in taskville: Designing a social game for the workplace. In CHI 2011 Workshop on Gamification: Using Game Design Elements in Non-Game Contexts (pp. 1-4).

Obaid, I., Farooq, M. S., & Abid, A. (2020). Gamification for recruitment and job training: model, taxonomy, and challenges. IEEE Access, 8, 65164-65178.

Oprescu, F., Jones, C., & Katsikitis, M. (2014). I PLAY AT WORK—ten principles for transforming work processes through gamification. Frontiers in psychology, 5, 55104.

Osterloh, M., & Frey, B. S. (2000). Motivation, knowledge transfer, and organizational forms. Organization science, 11(5), 538-550.

Payne, L. (2019). Student engagement: Three models for its investigation. Journal of Further and Higher Education, 43(5), 641-657.

Perryer, C. R. (2004). The influence of training transfer climate and individual trainee characteristics on customer orientation (Doctoral dissertation, University of Western Australia).

Perryer, C., Scott-Ladd, B., & Leighton, C. (2012). Gamification: Implications for workplace intrinsic motivation in the 21st century. In Asian Forum on Business Education Journal (Vol. 5, No. 3, pp. 371-381).

Plass, J. L., Homer, B. D., & Kinzer, C. K. (2015). Foundations of game-based learning. Educational psychologist, 50(4), 258-283. Doi:10.1080/00461520.2015.1122533.

Salcu, A. V., & Acatrinei, C. (2013). Gamification applied in affiliate marketing. Case study of 2Parale. Management & Marketing, 8(4), 767.

Shrestha, B., & Chaurasiya, S. (2023). Impact of Liquidity Management on Profitability of Joint Venture Commercial Banks in Nepal. The Lumbini Journal of Business and Economics, 11(1), 131-141.

Shrestha, B., & Chaurasiya, S. (2023). Impact of Student’s Perception on Online Learning During COVID-19: A Case study on Business Colleges of Birgunj City, Nepal. Disruptive Business Environment, 7.

Souza, M. R. D. A., Veado, L., Moreira, R. T., Figueiredo, E., & Costa, H. (2018). A systematic mapping study on game-related methods for software engineering education. Information and software technology, 95, 201-218.

Stott, A., & Neustaedter, C. (2013). Analysis of gamification in education. Surrey, BC, Canada, 8(1), 36.

Su, C. H., & Cheng, C. H. (2015). A mobile gamification learning system for improving the learning motivation and achievements. Journal of Computer Assisted Learning, 31(3), 268-286.

Thom, J., Millen, D., & DiMicco, J. (2012, February). Removing gamification from an enterprise SNS. In Proceedings of the acm 2012 conference on computer supported cooperative work (pp. 1067-1070).

Tu, C. H., Yen, C. J., Sujo-Montes, L., & Roberts, G. A. (2015). Gaming personality and game dynamics in online discussion instructions. Educational Media International, 52(3), 155-172. doi:10.1080/09523987.2015.1075099.

Van Roy, R., Deterding, S., & Zaman, B. (2019). Collecting Pokémon or receiving rewards? How people functionalise badges in gamified online learning environments in the wild. International Journal of Human-Computer Studies, 127, 62-80. https://doi.org/10.1016/j.ijhcs.2018.09.003.

Vassileva, J. (2012). Motivating participation in social computing applications: a user modeling perspective. User Modeling and User-Adapted Interaction, 22, 177-201.

Venkatesh, PKS. Wang, F. Zhang, Y. Zou and A. E. Hassan. (2016). "What Do Client Developers Concern When Using Web APIs? An Empirical Study on Developer Forums and Stack Overflow," 2016 IEEE International Conference on Web Services (ICWS), San Francisco, CA, USA, 2016, pp. 131-138, doi: 10.1109/ICWS.2016.25.

Verma, R. C. (2024). Industry 5.0: Moving Towards Inclusive and Sustainable Industrialization. Nepalese Journal of Management Science and Research, 7(1), 88-102..

Vesa, M., & Harviainen, J. T. (2018). Gamification.

Vroom, V., Porter, L., & Lawler, E. (2015). Expectancy theories. In Organizational Behavior 1 (pp. 94-113). Routledge.

Winn, W. (2002). Research into practice: Current trends in educational technology research: The study of learning environments. Educational psychology review, 14, 331-351.

Yee, N. (2006). Motivations for playing online games. CyberPsychology & behavior, 9(6), 772-775.

Yim, J., & Graham, T. N. (2007, November). Using games to increase exercise motivation. In Proceedings of the 2007 conference on Future Play (pp. 166-173).

Zichermann, G., & Linder, J. (2010). Game-based marketing inspires customer loyalty through rewards, challenges, and contests. John Wiley & Sons.

Zillmann, D. (2015). Mood management: Using entertainment to the full advantage. In Communication, Social Cognition, and Affect (PLE: Emotion) (pp. 147-171). Psychology Press.