Ilaya , Michael Enejeta, and Benjamin Uwaeru Nwanne. “Interrogating Technological Determinism Theory and Social Media Usage in Political Advertising in Nigeria’s Electioneering”. Journal of Language, Literature, Social and Cultural Studies, vol. 4, no. 1, Mar. 2026, pp. 52-64, doi:10.58881/jllscs.v4i1.438.