Ratih, Ni Kadek Pande Ayu, Kadek Dwi Cahaya Putra, and Majid Wajdi. “Optimizing Instagram for Strategic Communication: A Study on Engagement, Branding, and Digital Audience Connection”. Journal of Commerce, Management, and Tourism Studies 4, no. 2 (August 4, 2025): 249–363. Accessed August 16, 2025. https://ympn.co.id/index.php/JCMTS/article/view/373.