Kencanawati, Anak Agung Ayu Mirah, I Nyoman Meirejeki, Ni Nyoman Supiatni, and I Ketut Suarta. 2025. “The Role of Digital Promotion in Enhancing Hotel Competitiveness in Bali’s Tourism Sector”. Journal of Commerce, Management, and Tourism Studies 4 (2). Indonesia:300-313. https://doi.org/10.58881/jcmts.v4i2.366.