ADINATA, I Komang Karisma; SANJAYA, Ida Bagus; WAJDI, Majid; MAZHER, Dr. Muhammad Ahmad; ISLAM, Md. Afsarul; WAHEED, Muhammad. The role of social media content quality and online reviews in shaping hotel room booking decisions: Evidence from Swiss-Belhotel Rainforest Kuta, Bali. Journal of Commerce, Management, and Tourism Studies, Indonesia, v. 5, n. 2, p. 291–305, 2026. DOI: 10.58881/jcmts.v5i2.489. Disponível em: https://ympn.co.id/index.php/JCMTS/article/view/489. Acesso em: 20 aug. 2026.