RATIH, Ni Kadek Pande Ayu; PUTRA, Kadek Dwi Cahaya; WAJDI, Majid. Optimizing instagram for strategic communication: A study on engagement, branding, and digital audience connection. Journal of Commerce, Management, and Tourism Studies, Indonesia, v. 4, n. 2, p. 249–363, 2025. DOI: 10.58881/jcmts.v4i2.373. Disponível em: https://ympn.co.id/index.php/JCMTS/article/view/373. Acesso em: 16 aug. 2025.