Adinata, I. K. K.; Sanjaya, I. B.; Wajdi, M.; Mazher, D. M. A.; Islam, M. A.; Waheed, M. The Role of Social Media Content Quality and Online Reviews in Shaping Hotel Room Booking Decisions: Evidence from Swiss-Belhotel Rainforest Kuta, Bali. JCMTS 2026, 5, 291-305.